The SMS has now become a popular medium for governments and enterprises to communicate with their constituents and customers respectively. Affno Mobile Messaging Management is a highly customizable product where organizations can communicate with whom they want, when they want and in the manner that they want and also, in doing so, capture and anchor down the requisite information from those that they communicate with.

With this product, organizations could run their own SMS campaigns independent of service providers. This takes the hassle of needing to liaise with many service providers which invariably means long lead times and the attendant risk of a campaign leaking out to competition prior to launch. The product provides a handy solution for managing message templates so that the time-to-market of developing a new message is minimized; even if the message has a large number of variations for different segments. Organizations could also pre-schedule the delivery of a large number of messages according to a roll out plan for different segments of their constituents or customers.

The sophisticated reporting tools in this product are programmable by the organizations themselves to capture a wide array of value added data.